Cyclical

Problem

The Environmental Leaders Conference brings together people of all types who are involved in protecting the environment from across the globe. The conference needed an identity and branding for current year’s theme, “Cyclical,” which references the circular nature of environmental and global processes.

Indicies

CLIENT                        DATE
ELC                              May 2018

CATEGORY                 TYPEFACES
Branding                    Bryant, Surveyor

Solution

The Cyclical logo references environmental cycles through a circular lettering. The analogous color palette of muted blues and greens was highlighted by a contrasting orange for a vivid, but welcoming look. A set of geometric patterns, which references both science and nature, is used to add texture and depth. Branded applications included the conference program, schedule, speaker pages, apparel, and responsive website.