To showcase the brands handcrafted feel, I created a logotype from custom lettering that gave the brand an artisan, yet reliable look. I designed a packaging system with matte black boxes to appeal to the masculine side of the brand. The labels feature clean typography and line-work on top of cream paper to give the brand the upscale look that represents the high-quality goods. Each label has a simple illustration and a short narrative of the product to add personality into the packaging. I used the Sweet Sans typeface family to give the labels a clean look, paired with Publico for an elegant touch.